Do you want to design a website for your brand and you are wondering what an about us page is all about? So we can discuss the how to write a good about page.
About page is a page that intimates your audience about you and your brand. A good about us page is essential to the growth of your brand.
Creating an awesome “about us page” is a way of distinguishing your brand from your competitors.
The following guidelines will assist you in creating an awesome “about page”
However, this is easier said than done. You need to be rightly informed on how to create an outstanding about page…
#1. Let the People Know About Your Story
Your audience needs to know your story. Telling your story will help you to establish a connection with them.
They need to know why you ventured into the line you are in, what was your motive for doing so and what your brand offers.
#2. Use of Visuals – Design Always Grab Attention
Visual aids like pictures, graphics, videos, and timeline can help you create an outstanding about page. Video can come in handy as it will help to communicate with your audience in real time.
While these visuals will provide your audience with key information about your brand, they will save up space that heavy text will occupy on the page. Thereby making the page to be easily scanned.
#3. Always Consider your Customer’s Reviews
As a way to establish social proof, sharing your customer’s testimonial will be ideal for the “about page”.
Your prospective customers need to know that your previous customers are satisfied with what your brand offers. These testimonials will help to convince them about your brand.
#4. Make it As Simple As Understandable
In developing the content of your about me/us page make use of simple words that your prospects can easily assimilate.
Avoid using words that are ambiguous or unnecessary jargon in your write up. Your prospective clients will want what they can read and comprehend in the short time they are on your page.
While the use of ambiguous words or business jargon may sound ideal, you do not want to lose your prospective clients because they cannot make meaning out of what you have written.
So keep it simple and while at it make it strong. That way you will sound convincing. Consequently, your writing tone should conversational.
Making the content to sound too formal may not appeal to your audience. You should endeavor to make use of second person pronouns like ‘you’ and ‘we’.
This will make your content to sound friendly and more accessible to your prospects.
#5. Your Contact Information – Way to Reach You
Endeavor to add your contact details and address to your page. If possible this should appear more than once on the page.
This will make it easy for your audience to reach out to you either for inquiry or placing an order. Always make sure that your contact details are up to date.
Outdated information could cause you, potential clients. Having a way to reach you or your brand will help you to build trust with your audience.
Also, you can include a chat box that will allow your audience to converse with you. While creating an about page do not dwell so much on yourself.
Focus more on the brand. If you take to heart these tips you are bound to create an awesome about page be it for yourself or company.