Website URLs are one of the common elements of a successful site that have to be SEO-friendly to deliver the desired results. URL is a web address, which helps the website visitors to find you over the internet.

Structuring them seems simple, but it is not actually because you have to act smartly to make it pronounceable yet straightforward, so, your visitors can easily remember them for their next visit.

The idea behind URL shortening or link shortening is straightforward, take a long URL and encrypt it to produce a shorter URL. This is what URL shortening services do.

They provide a shortened URL which is then mapped to the original long URL.

There are some pieces you need to keep in remembrance, take a look for more details.

1. Use Simple Words: As It Easy to Remember

While building your website structure makes sure you use simple words that are very easy to remember. When it comes to URL length shorter is always the best way to go.

url structure seo

Experts suggest that your URL contain no more than five words. It is also recommended that if you can shorten it to at least three that would be even better.

2. Clear Away The Codes: Simple and Clear URL

Another great thing to keep in mind while creating URLs for your site is that if there is any other page, make sure, it also contains simple words and not the codes.

google friendly url

3. Add The Keyword Smartly: Ranking Assistant

The keyword is vital to optimizing your website for search engines, and you can use one of your essential keywords while structuring your URLs. Using keywords in your URL can be useful, just remember not to overload it.

what is url optimization

Using too many keywords in your URL can cause problems with algorithms that are used by search engines.

4. Use Hyphens(-): Best Word Separator

The use of hyphens(-) is necessary not only for the visitors but for the search engines as well. Hyphens probably used as a word separator.

5. Keep It Simple And Short: User Remember it Easily

Keeping the URLs simple and short assists the reader to save it in their thought for next time, which automatically increase your credibility and helps you earn more in all good ways.

hyphens in urls seo simple short

When your URL is simple and short then all your user/ visitors able to remember it easily, and then you will get the desired traffic you want.

Why Should You Shorten Your URL?

There are a couple of reasons for why you should shorten your URL and how to shorten URL Structure. And how it will help you to get traffic.

properly optimized url example

Some of the best points are listed below which assists you for why Shorting URL is important:

1. Observe Your Effectiveness With Clicks Tracking

Promoting content and your site takes loads of time, so you need to focus only those bringing the highest traffic. How?

URL shorten let you follow clicks and thus examine the effectiveness of each link. Use it to save time and improve links only in channels that show results.

2. Keep Your Reduced Links Insight One Place

Decent URL Shorten let you maintain your links from one place. Glance, and you can see the list of earlier shortened links, number of clicks they generated original, long versions of your URL.

When using URL shortener which allows you to customize your link and retain your keywords, your Google page rank is further enhanced and optimized your site among search engines.

3. Improved Search Engine Rankings

The structure of your URL will influence the rankings of your site. This is not a direct ranking signal, but it has basic qualities that can affect your rankings.

mailchimp landing page url

The chances are high that most of the top ranked pages of Google will have the keyword in the URL.

4. Allows More Natural Site Growth To Shorten Your URLs

As you develop your site, you will likely have multiple categories, pages, and sections of your website. By shortening and simplifying the structure of your URL.

You will significantly simplify the navigation and expansion of your site. With short, simple categories and URLs, expanding your site will be easy.

5. Shorter URLs Make Sharing Easier

With a shorter URL, you allow your readers to share your content more easily. Think about it, if you have a long and confusing URL, it will not only look weird when you share it on Facebook, Pinterest or in an e-mail, but it will be less memorable.

Last Words:

Shorter web addresses can be extremely handy for things like passing along links in emails, and on social networking and micro-blogging sites.

In some cases, you can have some control over the characters that make up the shortened URL, making it more personalized.

Overall, shortening URL structure doesn’t have to be difficult. When shortening your URLs just think logically.